What you create is called 'intellectual property'. Protecting your property involves copyrights and trademarks, and a lot more. I am not going to reveal the details of the lecture--that is probably copyrighted by 'Teach' and I know she doesn't make available her PowerPoint slides. Just our fast scribbled notes survive.
A lot of the aspects of being a successful artist involve spending time and doing things we don't want to do. We just want to spend our time creating art.
Not creating a business.
But the two must go hand in hand.
So, in your pursuit of a successful art career, I hope YOU don't have to spend too much time learning about:
- 'Cease and Desist'
- Intellectual Property
- 'Look and Feel' lawsuits
- trademark infringement
- 'tangible expression'
- trade secrets
- trade dress